Toyota worked hard to bring the Prius nameplate from obscurity to common parlance, whether its loved by save-the-planet tree huggers or hated by gas-wasting macho men, few can feign ignorance to the world’s most iconic hybrid.
“With the four cars, you’re seeing the entire Prius family short-term. For the long term, we continue to evaluate it. I certainly have things that I’d love to see evolve,” Toyota divisions group vice president and general manager, Bob Carter said.
With the advent of the Prius V and Prius C, it’s clear that Toyota wants to expand the Prius offerings for broader appeal. Toyota even teased the idea of a Prius light truck.
“So, no, you’re not going to see us put a hybrid in a truck if it doesn’t meet that. I would never support anything with a Prius badge that is sub-40 mpg (5.9 L/100 km). We’re not going to put a hybrid in the Tundra (fullsize-pickup truck) and call it the Prius Tundra,” said Carter.
Toyota is expecting 220,000 Prius deliveries this year in the U.S., with the V and C projected to make up 15-20 percent of that number. Toyota has a major goal set for themselves of having every model in the U.S. lineup sporting a hybrid variant by 2020, and with this in mind, the Prius family looks like it’s set to keep growing.
[Source: Ward’s Auto]
Read AutoGuide’s Toyota Prius c Review here or watch below for our video review:
[vs-jwplayer movieid=”OPXVhV_kk-w” width=”640″ height=”360″ autoplay=”0″]