To help promote the launch of the brad’s new hot hatch, Ford has released the first in a series of YouTube short films titled “Focus ST Sessions.”

Designed to showcase many of the unique attributes of the Focus ST against rivals like the Mazdaspeed3, Subaru WRX and even the BMW M3 (yes, it’s a stretch), this twisty canyon run details the car’s variable ratio steering rack and torque steer compensation, the turbocharged EcoBoost engine’s overboost feature and finally the affordable cost.

Watch the spot below and read AutoGuide’s 2013 Ford Focus ST review here.

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