Fiat is launching a new marketing campaign for its 500e, kicking it off with a series of videos and a new website called EnvironmentallySexy.com.
The website, which mimics a matchmaking site, helps make learning about the 500e a little more fun. We all know researching about new cars could be a drag, filled with long lists of technical specifications and numbers, so Fiat is taking an unorthodox approach to garner interest on its unusual electric 500.
SEE ALSO: Five-Point Inspection: 2013 Fiat 500e
Featured on the website are quizzes and videos that feature couples falling in love thanks to the Fiat 500e.
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