Kia Chooses ‘A Day at the Races’ Theme for 2014 SEMA Show

Kia is celebrating its 2014 Pirelli World Challenge Championships at this year’s SEMA Show.

After capturing the Grand Touring Sport (GTS) and Touring Car A (TC-A) championships in this year’s Pirelli World Challenge series, the Korean automaker will showcase a fleet of modified vehicles that highlight the imprint motorsports has left on the brand. The first of the vehicles have been revealed as a modified Kia Soul EV with a Smitten Ice Cream theme.

According to Kia, the custom Soul EV “embraces the fun and festive atmosphere fans of our championship-winning race team experience while enjoying a day at the track.” Look for more vehicles to be unveiled as we get closer to this year’s SEMA Show.