The 2018 Kia Stinger will start at $32,795 in the United States including destination.

For that price, you’ll get a rear-wheel-drive Stinger with the 255-horsepower 2.0-liter turbocharged four-cylinder. A step up to the 365-hp 3.3-liter twin-turbocharged V6 model will run the price up to $39,895. All-wheel drive can be optioned on both cars for a $2,200 premium. The eight-speed automatic is the only transmission option and is standard on all models.

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The Stinger model lineup will start with the entry-level base model and extend to include Premium, GT, GT1, and the range-topping GT2. The base and Premium trims are exclusive to 2.0-liter models. The pricing structure for the trim lines will be as follows (all prices including destination):

2.0 base: $32, 795

2.0 Premium: $37,895

3.3 GT: $39,895

3.3 GT1: $44,395

3.3 GT2: $50,395

We think the Stinger’s price is quite fair and should allow it to be a more budget-friendly alternative to sporty sedans like the Cadillac ATS and BMW 3 Series. The question is, will badge snobbery drive enthusiast buyers away?

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