The marketing folks for Toyota are taking a unique approach to the new Sienna minivan, opting to raise interest (and eyebrows) with a new “Swagger Wagon” commercial that has a regular family gangsta-rapping about their new wheels.
The whole thing is actually very well executed – like the new Sienna. And with the top trim Sienna looking more like a Lexus (inside and out) and costing like a Lexus too – P Diddy might just approve.
Check out the video after the jump, plus we’ve thrown in another video that we have a feeling Toyota’s marketing folks have seen. It’s Canadian comedian Jon Lajoie in ‘Everyday Normal Guy.’
And be sure to check out our review of the 2011 Sienna at the link below:
2011 Toyota Sienna: First Drive
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