GM continued flexing their marketing prowess with a new promotion for the Chevy Sonic, creating the world’s largest claw game on Hollywood Boulevard out in Los Angeles.
The five-story 3D projection of a claw game was created on the side of The Roosevelt Hotel in Los Angeles, California and even won itself a spot in the Guiness World Book of Records for being the world’s largest claw game. Passer-bys were able to line up for a chance to use a human-sized joystick to direct the claw – which was essentially a huge projection on the side of the building – and had a chance to win prizes. The top prize of course was a brand new 2012 Chevy Sonic, but other prizes included a $4,000 vacation and a Burton snowboard.
Check out a video after the break showcasing the concept behind the World’s Largest Claw Game and how it all worked.
[Source: Autoblog]
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