The saying goes, “shoot for the moon and even if you miss you’ll land among the stars,” and it seems that Fiat Chrysler is taking it to heart.
After announcing a set of lofty goals for its multitude of brands last week, Fiat Chrysler CEO Sergio Marchionne is now saying that even if the goal to sell 7 million cars by 2018 is not met, the company will still be much stronger than today. “The targets are the targets. But even if I miss it by 10 percent, from where I am today, it’s like [the] midget and the Jolly Green Giant,” said Marchionne.
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Following the announcement last week, Fiat shares took a 13.5 percent dip as many analysts said that the plans were too ambitious. Marchionne wants 7 million sales by 2018, up from 4.4 million in 2013 and a fivefold increase in net profit. Individually, he pegged Alfa Romeo at 150,000 sales by 2018, up from the 0 cars that it sells now.
“The exercise of leadership requires the setting of some pretty bold objectives. The house needs direction. The plan is a structure that provides direction. So don’t quibble about whether I sell 400,000 Alfas or I sell 382,000,” Marchionne finished.
[Source: Automotive News]
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