Ford Announces Lifetime Brake Pad Guarantee

Ford has launched a Lifetime Brake Pad Guarantee program.

The American automaker has announced a new point-of-sale program that will be available at Ford and Lincoln dealerships as well as Quick Lane Tire & Auto Centers that provides Ford owners with no-cost replacement Motorcraft brake pads purchased as of July 1, 2014. According to a release from Ford, Motorcraft brake pads that wear down to less than three millimeters will be replaced for free as long as the customer owns the vehicle.

“This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle,” said Ford customer service boss Frederiek Toney. “Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you’re getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products.”

Customers will still have to pay for labor and installation costs for replacing the pads, as well as the cost of other parts needed to return the brake system to original operating condition, but the pads themselves will be free. The program applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles.