Cadillac is rewriting its history books with appealing luxury coupes and sedan models, but is it capable of selling a $250,000 car?
Johann de Nysschen believes that the American automaker can eventually offer such a vehicle, but it won’t be for another 15 years. Acknowledging that it’s currently too early to offer a $250,000 Cadillac, the former Infiniti executive turned Cadillac president is working on a plethora of new products for the brand that will cost GM an estimated $2.5 billion over the next six years.
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Currently, Cadillac’s flagship is the XTS sedan which tops out at around $70,000 – a far cry from a quarter-million dollars. In fact, the XTS is several tens of thousands less than flagships offered by Cadillac’s German competitors, especially since Mercedes recently revealed the Maybach S600. Next year Cadillac plans on changing that with the new CT-6 sedan, which will be followed up by an even more expensive model by 2020.
The company isn’t ignoring the opposite end of the spectrum either and is currently investigating the possibility of a CLA competitor that would slot under the current ATS.
GALLERY: 2016 Cadillac ATS-V Coupe Live Photos
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[Source: Automotive News]
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