Nissan Returns to SEMA ‘Where it Belongs’

Amid the sea of heavily customized cars, Nissan is celebrating a quiet victory: its return to the SEMA Show.

“It’s great to be back at SEMA where Nissan belongs,” Nissan PR boss Dan Bedore said. The company hasn’t attended the SEMA Show since 2008 when the U.S. went into a recession.

This year’s Nissan display is small and features NISMO tuned products, but no custom build projects from independent tuning shops.

2014 SEMA Show Preview Page

In other words, unlike most displays at the show the cars at Nissan’s SEMA display are all production products including the 2015 GT-R NISMO and 370Z NISMO safety vehicle.