Unlike other automakers, Nissan isn’t giving up its entire Super Bowl commercial before the big game.
Instead, the Japanese automaker has released the first 10 seconds of its 90-second commercial. Nissan’s campaign focuses on fathers and how hard it can be to have a solid work-life balance.
“You’ll also see two surprise products that will make cameo appearances in the full story on Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S.
The brand has also teamed up with a number of YouTube celebrities, all of which have made videos somehow tying into the theme of fatherhood.
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