Attendees of this year’s Geneva Motor Show will be greeted by some cheeky humor courtesy of Ford.
After launching its new GT supercar at the Detroit Auto Show the new 650-hp carbon fiber beast has made its way across the Atlantic to go on display in Ford’s booth in Switzerland. To announce it’s coming, Ford has erected a large billboard on the outside of the auto show.
A show known for its supercars, the GT won’t look out of place alongside debuts from the likes of Ferrari and Lamborghini
SEE ALSO: LaFerrari “Defines Excellence”
The wording is a direct shot across the bow of Ferrari, which launched its new supercar, the egotistically named LaFerrari, at this very show just 2 years ago.
Unlikely rivals, Ford and Ferrari do, however, have a tumultuous history. In the 1960s the Ford Motor Company attempted to buy Ferrari but was rebuffed at the last minute. The move enraged Henry Ford II who, as the story goes, commissioned the original GT40. That car then went on to trounce Ferrari at the 1966 24 Hours of Le Mans sweeping the podium.
[vs-jwplayer movieid=”fXtAbmqvTLo” autoplay=”0″]
Discuss this story at our Ford Forum