This is the new logo for “Elux,” the company you knew formerly as Fisker.
Wanxiang Group bought Fisker in February with plans to resurrect the Karma plug-in hybrid luxury car. Shortly afterwards, Reuters reported that Wanxiang planned to strip the company of its previous name and re-brand it as “Elux.” On March 12, Fisker Automotive and Technology Group LLC filed to trademark what will be the logo for the company.
The Elux Karma will reportedly carry a price premium of roughly $25,000 over the roughly $103,000 to $116,000 that it retailed for prior to the company going belly up. That means the Karma will probably cost roughly $135,000 when it arrives. Originally, the company said it planned to re-boot Karma sales later this year. Citing two unnamed sources, Reuters reported in February that Wanxiang was still trying to shore up a manufacturing facility to build the Karma, pushing the timeline for delivery back to mid-2016.
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Special thanks to Dennis for the tip!