Scion’s latest tagline of “Weird, right?” is certainly unique, and it works in getting our attention.
Two quirky new ads hit the brand’s YouTube page today including a vampire-themed spot to sell the iM, as well as a commercial that uses Stock Photos to help sell the standard features of the new Scion iA.
The Scion iM is the brand’s new compact hatchback and it features a lot of standard equipment like dual zone automatic climate control, a seven-inch touchscreen audio system and a rear view camera. Under the hood is a 1.8-liter four-cylinder engine that makes 137 hp.
The new Scion iA is the brand’s first sedan, but is basically a rebadged Mazda2 sedan. It features a SkyActiv powertrain that uses a 1.5-liter four-cylinder engine that makes 106 hp. It comes with push-button start, low-speed pre-collision system, rear-view backup camera and a seven-inch touchscreen.
See all the features in Scion’s sarcastic and silly tone below.
[vs-jwplayer movieid=”IGYm5-j77YU” width=”854″ height=”480″ autoplay=”0″]
[vs-jwplayer movieid=”j_cyXCP2Aik” width=”854″ height=”480″ autoplay=”0″]
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