Ford has revealed its 2017 Super Bowl commercial, pushing the future of Ford rather than just one specific product.
The spot focuses on life’s struggles and how we can overcome them. Rather than focusing on one product, Ford is pushing its multiple new ventures including self-driving cars, ride-sharing, electric cars and even bicycle sharing.
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Many different Ford products are seen throughout the ad, including the new GT supercar.
Featured in the commercial are a song entitled I Wish I Knew How It Would Feel To Be Free by Nina Simone, and actor Bryan Cranston, who lends his voice to the spot near the end.
A 30-second commercial costs roughly $5-million on Super Bowl Sunday. This will be the first time in three years that Ford has advertised at the Super Bowl. The commercial is expected to run between the coin toss and opening kick on February 5.
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