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2013 Lexus GS Marketing Push Going High-Tech, Interactive

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2013 Lexus GS Marketing Push Going High-Tech, Interactive
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The Lexus GS has been around for a while, and has often gone unnoticed. Maybe it just couldn’t compete with it’s European counterparts? Or maybe it just wasn’t advertised enough? Lexus is hoping for the latter, and is aiming to correct that issue with a multi-pronged advertising campaign to help support the launch of the... Continue Reading...

Toyota’s Spams Twitter in Latest Social Media Campaign

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Toyota’s Spams Twitter in Latest Social Media Campaign
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Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags... Continue Reading...

2012 Chicago Auto Show Preview: Acura to Volkswagen

2012 Chicago Auto Show Preview: Acura to Volkswagen
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Did you think that every automaker’s secrets were revealed at the North American International Auto Show in Detroit? Think again. At least ten new models will debut at this year’s Chicago Auto Show, which kicks-off this Wednesday, February 8th. Here’s a quick round up of what to expect: Acura The ILX Sports Sedan will debut,... Continue Reading...
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