Hyundai‘s first entry into the ultra-premium sector, the 2011 Equus, will start at $58,000 in Signature trim. For an extra $6,500, buyers can upgrade to the Equus Ultimate, which is equipped fairly differently from the Signature. The Ultimate package features a four-seater arrangement, similar to a Maybach, with reclining seats, as well as a massage...
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After a great run at last year’s SEMA show, where the Hyundai Genesis Coupe was at the forefront of most display booths, Hyundai is butressing their previously announced Sonata Turbo with a pimped out Equus, by Hyundai tuner Rhys Millen Racing. The Equus, Hyundai’s cut-price S-Class competitor, has been fitted with a carbon fiber good,...
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Hyundai is embarking on a $150 million expansion of its Orange County, California headquarters, allowing it to double in size from 700 to 1400 employees. “This investment ensures that Orange County will remain U.S. hub, with our headquarters in Fountain Valley, for the foreseeable future,” said John Krafcik, president and CEO, Hyundai Motor America. “The...
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Hyundai CEO John Krafcik confirmed to Autoblog that their next generation of Genesis, Genesis Coupe and Equus rear-drive cars would also be offered with all-wheel-drive. While no powertrains have been announced for any of the cars, the news of AWD will be welcome for those in the Snowbelt states, where traction going to all four...
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Hyundai‘s upcoming pimpmobile ultra-luxury sedan will be offered in two trim levels, the Equus Signature and the Equus Ultimate. What’s the difference, you ask? The Signature is the plebian version, with features like, a massaging driver’s seat, parking assistance, an air suspension system and a 17-speaker, 608-watt Lexicon stereo, just like the Rolls Royce Phantom....
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Hyundai recently debuted a new 5.0L version of their Tau V8, reportedly making 429-horsepower. The engine will do duty in the new Equus luxury sedan, and according to some, the Genesis sedan as well. But what everyone wants to know is, where’s the Genesis Coupe V8? On paper, it seems like a natural fit, turning...
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Hyundai has just announced that after the market launch of its new flagship Equus luxury sedan, it will offer an engine option above the planned 4.6L Tau V8. The optional engine will be a new 5.0L Tau V8, making 429-hp. That same engine will then also find its way into the Genesis luxury sedan. With...
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A year after its first showing on U.S soil and at the very same venue, Hyundai will officially unveil the production version of its flagship luxury sedan at the New York Auto Show. Hyundai has not said as much, but the full-sized luxury car is expected to keep the Equus name. What it will be...
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Rather than spin off the new premium Hyundai products into their own brand, necessitating the creation of new dealerships and huge marketing budgets, the Korean automaker is opting for the “showroom-within-a-showroom” approach. According to documents obtained by Ward’s, Hyundai Motor America (HMA) is looking to make the move soon, creating a luxury area within current...
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Ahead of its expected debut at the Geneva Auto Show in March, these two official pictures of Hyundai’s new flagship luxury sedan, the Equus, have been leaked. Hot on the heels of the Genesis luxury sedan, the Equus is aimed at the upper echelon of luxury motoring, and is intended to take on cars like...
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