Honda is warning that it may not meet its forecasted sales target for the all-new 2010 Insight hybrid and is citing both the worldwide recession and the low cost of gas as factors. The Japanese automaker set an ambitious target of 200,000 units for the car’s first year, with almost half of those vehicle sales...
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The month of April marked an important milestone for both Honda Motor Co. and hybrid cars. Last month the new Insight achieved the status of being Japan’s most popular vehicle with more units sold than any other model – marking the first time a hybrid has ever been the monthly sales leader. In April, 10,481...
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Toyota is expected to release pricing for the new 2010 Prius tomorrow and the cost of ownership will be 21,000. This is $1,000 less than the current model. Bloomberg is reporting the drop and citing an unnamed source. This news comes several weeks after Japan’s Nikkei newspaper reported Toyota made a similar move in it’s...
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Toyota is taking Honda’s Insight threat seriously… very seriously. In fact, the world’s largest automaker will price the new (third-generation) Prius directly in competition with the Honda’s Insight in the Japanese market. Set to go on sale on May 18th, the new Prius will cost just $20,750 (2.05 million yen). The number isn’t official from...
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Honda is hoping to recreate some of the success of it’s Accord commercial a few years back with a new innovative commercial to introduce the world to its new Insight Hybrid. Called “Let it Shine” the ad runs to the tune of “This Little Light of Mine” by Berend Dubbe and is directed by Erik...
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Honda may have beat Toyota to the hybrid game, but Toyota has certainly been beating Toyota AT it. It is for that reason that Honda has created a stand-alone hybrid model, the Insight. Unveiled at the Detroit Auto Show without fanfare – or even without a press conference, two different Insight models sat in the...
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Honda already makes a Civic Hybrid, but Toyota has a stranglehold on the Hybrid market do to the clever idea of building the Prius as a standalone platform. Named the “greenest automaker” by the Union of Concerned Scientists in 2007 for the fourth straight year, Honda is eager to make sure the world sees it...
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