In a business where a few companies are experts at calling in the locksmith after the horse has fled, Nokian is one of the tire brands keeping ahead of themselves and the industry. Best known for its admittedly excellent series of winter tires, the company could easily rest on their laurels and continue to sling round rubber hoops best deployed in winter’s worst. After all, it’s brought Nokian success both now and in the past.
But tires, by their very nature, don’t stand still. It would seems that Nokian has no interest in doing such a thing either. Seeking to double (double!) its market share in this country, the company plans to broaden its brand awareness through the sales of all-season tires. This makes sense, given the vast majority of its expansion plans include areas which receive less snow than the hottest corners of Hades.