The Ram 1500 is one of FCA’s most important products, a total cash-cow for the Italian-American automaker. Along with its hugely popular Jeep division, this tough truck brings home the proverbial bacon month after month, selling in seemingly ever-greater numbers with each turn of the calendar.
Why is it performing so well in the marketplace? Well, for starters motorists have noticed the overall refinement and interior quality inherent in the latest generation of this pickup. Completely overhauled for model-year 2019, the Ram 1500 is perhaps the best driving full-size truck available today and it inarguably has the nicest cabins in the pickup business. Throw in tastefully aggressive exterior styling, a refined ride and handling thanks to its available air suspension system, an impressive powertrain lineup and you have a recipe for victory.
Innovation is another reason for Ram’s success. For instance, their trucks can be had with a massive 12-inch infotainment display, the biggest around, they’re also available with mild-hybrid technology for enhanced efficiency and performance, they’re solid and safe, plus they feature a standard coil-spring rear suspension.
Given its refinement, good looks, capability, efficiency, and even affordable pricing, it’s easy to see why the new Ram 1500 is selling so well. It’s also not hard to understand why it’s the best “half-ton” truck on the market today. Its unique blend of quality, features, and comfort makes it a smart buy.
Appealing to more value-conscious drivers, the previous-generation Ram 1500 is still offered. The Ram 1500 Classic is available at a nice discount compared to the latest model.
The latest-generation Ram 1500 is built at FCA’s Sterling Heights Assembly Plant, SHAP for short, located in suburban Detroit.