They make up a majority of America’s workforce and as a generation have huge buying power.
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Millennials do more research, consider more cars, and take longer to actually buy them.
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A recent study has found that millennials are leasing cars more than buying.
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Generation Y is known for being a tough market to crack for automakers, but a new study suggests “millennials” are looking to buy or lease a new car within the next three years.
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