According to the BrandZ Top 100 Most Valuable Global Brands study, Toyota has overtaken BMW to become the most valuable automotive brand in the world.
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Toyota remains on top of the automotive world in terms of total brand value, with the Japanese company coming in at $26 billion dollars.
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The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers. A report by automotive analytics firm Polk suggests that for every...
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