Drivers are looking to cut a lot of things to save on fuel, but vehicle size isn’t one of them. According to a poll conducted by the Consumer Reports National Research Center, most car buyers are planning to purchase the same size of vehicle as the one they are currently driving. The results show that...
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Women go for substance while men go for looks – we’re talking about cars, not relationships. And based on the information released by TrueCar.com, women choose practicality over flashiness when it comes to their ride. Based on over eight million retail purchases in 2010, TrueCar.com’s study examined gender differences when it came to auto purchases. ...
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Yesterday, we told you about the rising influence women of different ethnicities have when it comes to vehicle purchases. And now, R.L. Polk & Co. has released new information about the correlation between women and the Asian automakers. The Asian OEMs in question are Toyota, Lexus, Honda, Acura, Hyundai, KIA, Nissan, Infiniti, Subaru and Mazda,...
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The latest trend driving auto sales growth is focusing on women from a diverse set of ethnicities. In studies done by R. L. Polk & Co., African-American, Asian and Hispanic women are making headway when it comes to making vehicle purchases for their families. Polk’s findings show that vehicles purchased by these groups have increased...
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Are you more likely to by a car that’s been made in the good ol’ U.S. of A.? Chances are the answer is “yes,” according to a recent Harris Poll survey. It’s cool once again to show your sense of national pride, and advertisers are banking on it. When a product says it’s “Made in...
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