Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
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One-upping its own Super Bowl from last year wasn’t going to happen for Chrysler, but that didn’t stop the once-beleaguered automaker from continuing to spread its Imported from Detroit message. Replacing Eminem in this year’s spot is the gruff-voiced Clint Eastwood, extolling the virtues of America, pushing through the tough times and moving into the...
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Sticking with a gritty theme, albeit in a different style, Chrysler has listed the services of veteran actor and director Clint Eastwood, who’s expected to give the country a tough talking to, in Walt Kowalski style.
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