Along with racing legend Emerson Fittipaldi.
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The ad will also star a mystery celebrity guest.
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For those, like yours truly, who grew up watching F1 racing in the late 1970s and the 1980s, the Lotus racers, draped in the classic black and gold colors of sponsor John Player Special rank as the most memorable. Driven by the likes of such greats as Emerson Fittipaldi, Mario Andretti and Ayrton Senna, they...
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To help celebrate the brand’s return to the pinnacle of motorsports, iconic British sports car maker Lotus has just announced the release of the Exige S Type 72. As the name suggests, it’s inspired by the Type 72 F1 car, which was driven by drivers like Jochen Rindt, Emerson Fittipaldi, Ronnie Peterson and Jacky Ickx,...
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Team Lotus will return to Formula 1 after a 16 year absence… sort of. While two cars scheduled to run in the 2010 season will proudly wear the Lotus name, the team will actually be owned and operated by Litespeed, a U.K.-based Formula 3 team. Team Lotus rights holder David Hunt has allowed the company...
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