Was J.Lo’s performance at the American Music Awards a creative song and dance routine or a commercial for Fiat 500? Either way, it has got people talking… especially when it comes to how much Jennifer Lopez got paid to dance alongside the compact car. It’s being reported that J.Lo received about $1 million for that...
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Fiat could blame American consumer sentiment. They could also blame J.Lo’s advertising debacle. Or perhaps, the fault lies with the car. Whatever the case may be, sales numbers for the 2012 Fiat 500 are disappointing. According to Automotive News, Fiat’s re-introduction into the United States reports will fall significantly short of its 50,000 unit sales...
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The Fiat/Chrysler marketing masterminds are at it again. A follow-up to the wildly popular Chrysler 200 commercial featuring Eminem in Detroit and the signature beat from his “8 Mile” soundtrack, the automaker has now recruited the beautiful Jennifer Lopez to endorse its adorable 2012 Fiat 500C. The combination is so irresistible, in fact, that the...
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