In order to be sold in Europe, the Qoros will have to meet, among other things, NCAP safety standards; a goal has been set of achieving five-star crash status and former Mini design direct Gert Hildebrand has signed up to work on the project, while Austrian company Magna-Steyr is reported to be actively involved.
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Tim Lee, president of GM’s International Operations believes that this latest joint venture, which builds on partnerships established by the US auto giant and SAIC for 15 years, represents a broad range of benefits made possible by the commitment of the two companies in this venture, as well as representing an “unprecedented level of cooperation.”
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In addition, both companies will also set up a joint sales venture in Brazil, in an effort to capitalize on that country’s fast growing auto market.
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