Without any true competitors, where does the Lexus ES300h fit in?
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Toyota is still firmly in place as the hybrid king and there aren’t any signs of it ceding the throne soon.
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Toyota has announced that it finished off 2013 by topping six-million hybrid sales worldwide.
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Lexus pioneered hybrids in the luxury segment, but for the foreseeable future it intends to put a halt on gasoline-electric tech, giving a pass to lithium-ion batteries in favor of the same nickle-metal hydride units the company has relied on for years.
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Toyota and Lexus hybrid models are gaining popularity in Europe, where diesel engines are typically more popular.
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Lexus is aiming to boost its hybrid lineup sales in North America above its currently level of around 10 percent. As a result, expect plenty more hybrid offerings from the Japanese automaker in the near future.
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