Japanese luxury car brand Lexus seems to be taking note of what its German rivals are able to do successfully, that is selling models with appearance packages for what would otherwise be boring luxury sedans. So now Lexus has taken the LS460 sedan, which is an incredible luxury sedan, but lacks visual character, and added...
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To launch Toyota’s luxury brand in America, Lexus‘ brilliant marketing team made a now infamous commercial with an LS400, a dyno and a fine collection of champagne glasses. Over two decades later, an avid Lexus enthusiast tried to reenact the ad with his own LS460. Unfortunately his video had some very different results with the...
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Hot on the heels of their Tokyo Auto Salon showing, Wald International has released a Black Bison Edition styling package for one of Japan’s top luxury sedans, the LS series from Lexus. To show off their new kit, Wald chose to use an LS600h as their demo vehicle, but promises that the Black Bison Edition...
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According to a recent report in Japan’s Best Car magazine, Lexus is planning a sport version of its flagship LS sedan. The LS460 SZ, as it is to be called, will get a stylish new aero kit with a new front and rear bumper, new side skirts and a dark black chrome grille. The SZ...
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Mercedes tuner Lorinser has just announced that it is now tuning Lexus vehicles and the first of the Japanese Mercs to get a German makeover is the flagship LS sedan. While Lorinser offers more cutting-edge designs for Mercedes vehicles (compared to more traditional tuners like Brabus), it has gone the conservative route with this Lexus....
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