With Porsche refusing to take part in MINI‘s challenge to race at Road Atlanta (which was neither a real race, nor actually on the track at Road Atlanta), MINI decided to go ahead and stage the comparo anyway. And the plucky British automaker… lost? That’s right, the MINI Cooper S couldn’t best the German juggernaut...
Continue Reading...
By now were sure you’ve heard about MINI‘s challenge to Porsche to come out and race at Road Atlanta. A genius piece of marketing no doubt, but it appears two can play at this game as Hyundai has just turned the tables on MINI in a new YouTube video, offering to step in for the...
Continue Reading...
It’s possibly the best 80’s montage of them all; yes, we’re talking about the training scene from Rocky IV where the underdog Balboa trains in a wooden hut in the Russian countryside while Captain Ivan Drago (aka, Dolf Lungren) pumps up on steroids and makes use of the world’s most sophisticated machines to tone his...
Continue Reading...
Exploiting social media for all it’s worth, MINI isn’t about to let up on its David vs Golliath challenge. As we’re sure you recall, MINI recently challenged Porsche to a race at Road Atlanta. Porsche subsequently declined, trading MINI’s fun jabs for biting disdain of the fun British brand. (Funny, we always thought German’s were...
Continue Reading...
sidebar...
