Minivans are deeply uncool. For men especially, buying one carries the same emasculating stigma that wearing a pink shirt once held. But after a long period of poor sales (and having the segment ravaged by crossovers) minivan sales are on the rebound, thanks to some especially strong product. On the other hand, right now isn’t...
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It’s hard to be cool… especially if you’re a parent. And if you’re driving a minivan, you’ve got your work cut out for you. Automakers are trying to help dads win the popularity contest, and Dodge its the latest to try out its version of cool with the new Grand Caravan. Trying to make this...
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Volkswagen‘s compact Touran Minivan (not to be confused with the Routan sold here in North America) has just been launched in its newest incarnation, and the range is being led by a 1.6L BlueMotion diesel that makes 105 horsepower returns a very impressive 51.3 miles per gallon. Also interesting is the tiny 1.2L 4-cylinder gas...
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Minivan ads are usually focused on touting features that appeal to the families that buy them. Airbags to keep you safe, entertainment to keep the kids happy, powerful engines to cut down on “Are we there yet?” In a rare moment of humor in the segment, Dodge has commissioned a couple ads that are totally out of...
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The marketing folks for Toyota are taking a unique approach to the new Sienna minivan, opting to raise interest (and eyebrows) with a new “Swagger Wagon” commercial that has a regular family gangsta-rapping about their new wheels. The whole thing is actually very well executed – like the new Sienna. And with the top trim...
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The Chevrolet Orlando crossover will not be sold in the United States after all. In an interview with Bloomberg, Margaret Brooks, GM’s product marketing director for small cars and crossovers said that “The best thing to do for Chevrolet is to focus on the brands we’ve already brought to market: the Traverse, Equinox, Malibu and,...
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