Nissan is concerned about being marketable online. So concerned, in fact, that it will reduce the prices on seven key models in the U.S. to increase the likelihood of them appearing in online searches.
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The internet has changed the ways consumers shop, and in the same fashion, short online videos have revolutionized the way companies advertise.
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It’s no secret that the auto industry is recovering. Chrysler is reporting 20 percent sales gains in the U.S. over last year and Toyota is surging back from its tsunami-hampered supply problems in 2011. What’s next? Advertising, and more money to spend on it.
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