It’s not exactly news that Toyota‘s reputation has been battered and bruised over the past year and a half, and now the Japanese automaker is looking to win back favor with American consumers. And what better venue to do that than the Chicago Auto Show, one of the best attended shows in the country and...
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It’s time to put on your thinking caps, because Toyota wants you to do some serious thinking. In the automaker’s newest marketing campaign, they want you to tell them what the plural of Prius should be. This campaign comes after the introduction of the new Prius V at the Detroit Auto Show, and the announcement...
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Fulfilling a promise from a year ago Toyota has expanded the Prius badge into a brand, unveiling a family of vehicles at the North American International Auto Show in Detroit. Along with the third-gen Prius and Prius Plug-in Hybrid, is the Prius v (a mid-size hatchback/wagon) as well as the Prius c Concept, which takes...
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