After a great run at last year’s SEMA show, where the Hyundai Genesis Coupe was at the forefront of most display booths, Hyundai is butressing their previously announced Sonata Turbo with a pimped out Equus, by Hyundai tuner Rhys Millen Racing. The Equus, Hyundai’s cut-price S-Class competitor, has been fitted with a carbon fiber good,...
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Formula Drift’s success has been overwhelming in America. Not only does the series do a great job ensuring the fans get the excitement they expect after paying the ticket price, but they do a fantastic job in taking care of their drivers, sponsors and race teams. Formula D’s TV show scheduling is about to begin...
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By now, no doubt you’ve heard that Rhys Millen’s attempt to set a sub 10-minute time and reclaim the world record for his family at the Pikes Peak International Hillclimb was less than successful. Not only did Millen fail to break the 10-second time, but he managed just third place with a distant 11:06.208 run...
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With plenty of lead up to its introduction at the 88th annual Pikes Peak Hillclimb, the Rhys Millen Racing Hyundai Genesis PM580 didn’t deliver on any of its promises and instead was overshadowed by the Suzuki of Nobuhiro ‘Monster’ Tajima. Rhys Millen had set out to break the 10 minute barrier on the treacherous mountain...
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The RMR Hyundai Genesis PM580 is about as far removed from a Hyundai Genesis as you can get, but its still pretty damn cool. With a tube frame steel chassis, an active differential and a 650-horsepower 4.1L V6 – all with a curb weight of under 1,900 lbs – the PM580 is a serious machine,...
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It’s hard to call the Hyundai PM580 a Hyundai while keeping a straight face, but Rhys Millen, builder of this awesome, Le Mans-esque racer, does have some kind of deal with Hyundai to prep Genesis Coupe and Sedans for SEMA, so its natural that mechanical motivation for the PM580 would come from Hyundai‘s own Lambda...
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Although Diajiro Yoshihara is hardly a newcomer to the world of drifting, it was something of a surprise to see this series veteran take home the victory at Road Atlanta this past weekend given that he hadn’t won a Formula Drift event since 2007 and was driving a freshly built Discount Tire and Falken sponsored...
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Rhys Millen Racing and Hyundai Tackle Pikes Peak 2010 with the Genesis PM580 They say the best things in life are free…but they haven’t seen the incredible RMR Hyundai Genesis PM580. Designed to run the Unlimited Class at the Pikes Peak International Hill Climb, the PM580 is basically a Le Mans-style prototype racer — with...
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Rhys Millen will once again head to Pikes Peak this year, in the hopes of setting a new world record. The Rhys Millen Racing (RMR) team is currently building a special vehicle for the uphill climb, called the RMR Hyundai Genesis PM580, which will compete in Unlimited class and use all-wheel drive. Hyundai has released...
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Breaking into its seventh season, Formula DRIFT took to the Streets of Long Beach for its trademark season opener. This event is always a fan favorite being one of the only, if not the only, drift event that takes place on actual streets rather than a race track, course or parking lot. Many new cars...
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Rhys Millen is no stranger to any form of motorsports. However, he is probably most well-known for his Red Bull stunts and his impressive drifting career. Hailing from New Zealand, Millen was one of the US pioneers of drifting, completely dominating its initial competitive seasons with his Pontiac GTO. He then moved onto the Pontiac...
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A Hyundai will no doubt be one of (if not the) coolest vehicle at the 2009 SEMA Show. Rhys Millen Racing, which runs a Genesis Coupe drift team, will debut a mid-engine version of Hyundai’s sports car at the aftermarket parts venue. Better yet, instead of using the turbo four-cylinder or the 3.8-liter V8 motor,...
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Hyundai continues defy doubters, setting a new world record at the world-famous Pikes Peak Hill Climb in a race-prepped Genesis Coupe. Driver Rhys Millen piloted his Rhys Millen Racing Red Bull Hyundai Genesis Coupe drift car to a time of 12:09.397 in the rear-wheel drive Time Attack Class, beating his nearest competitor by 1 minute, 23 seconds and...
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Recently we ran a story reporting that the Rhys Millen Racing Hyundai Genesis Coupe that competed in the first round of the Formula D series was actually powered by (ghasp!) a Nissan motor. That won’t be the case from now-on, however, as Rhys Millen himself has just confirmed that for the second race of the...
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When Hyundai announced at the Chicago Auto Show that Rhys Millen Racing would run a new Genesis Coupe in the Formula D series, we didn’t know (nor did they it seems) that the car would be powered by Nissan. Despite an official press release that stated the car would be powered by a 550hp stroked...
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[vs-jwplayer movieid=”GiV0BK2591I” width=”425″ height=”344″ autoplay=”0″] Hyundai is spending some big bucks to kick off 2009 by advertising during the 43rd Superbowl. The commercial will feature a vehicle that Hyundai hopes will transform how people think about the Korean car manufacturer. Motor Trend magazine was invited along to see the filming of the commercial and they...
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