The next big thing for advertising might be mobile billboards in the form of vinyl wraps for rental cars. It’s already happening in Atlanta. The folks at Budget Rent A Car of Atlanta are working with Wrap Media Group, a company that specializes in promotional vinyl car wraps cars. The result is drivable billboard that you...
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As it turns out, Kia‘s inappropriately sexy ads that spread like wildfire through the blogosphere just a few weeks ago, weren’t Kia ads at all. Designed to help loosely deliver the message that the Korean automaker now has a dual-zone climate control system (showing two sides to the same story), the print ads drew plenty...
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England’s News of the World has come under fire for allegedly tapping into the voicemail of a missing 13-year old girl’s cell phone, disrupting her police investigation. And Ford has been quick to react—it has pulled all of its advertising from the British tabloid. The newspaper is facing multiple lawsuits and a police investigation of...
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Toyota is counting on a sweeping advertising barrage to regain consumer confidence in its Camry, positioning itself as “smart, safe and worry-free.” The campaign will coincide with both Toyota’s expected return to full production capacity and a redesign for the Camry. And by “massive” and “sweeping,” Toyota plans on 40 commercials with the company’s familiar narrative...
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In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity. The ad took home Best Direction, Best Use of Music, Best Script...
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From the Adventures in Advertising files come a series of ads for Kia that are evidently too racy for their cars (that themselves aren’t). The ads hail from Brazil, where you think they would have an eye for this sort of thing. But Kia, a family-friendly carmaker with a full line of family-friendly toddler schleppers,...
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Saab has created a Facebook page that allows fans of the Swedish meatball to create their own Saab-related page banners, and some may be chosen by Saab to run on AOL, MSN, the New York Times, and Wired, among other influential websites. Created by McCann Worldgroup Detroit, “The Story of Saab” is an interactive program on...
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Never one to miss an opportunity to make a dollar, Formula 1 magnate Bernie Ecclestone decided to pose with his bruised and battered face – the result of being mugged weeks ago – for Hublot watches, the official horological sponsor of Formula 1. It seems that Bernie was wearing a Hublot at the time, and...
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With the news today by rival Audi that it will once again advertise during the superbowl, BMW has announced it will return to the sporting advertising event, buying a spot for the first time in a decade. BMW’s reason for returning to the high-profile event is reportedly due to an eagerness to promote a long...
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The Consumerist recently released its picks for the Worst Ads of 2010 and Honda‘s latest installment of its “Mr. Opportunity” series finished third. For this, the first ever Worst Ads in America segment, The Consumerist picked what it determined to be the worst five and then they let people vote for the winners (losers). We’re...
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After a two-year hiatus marked by a global recession and the bankruptcy of America’s largest automaker, General Motors will return to the Super Bowl for 2011. GM had planned to be a part of the massive sporting event advertising spectacle but pulled out of the event earlier this year. The move not only hurt the...
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Ok, so this is an ad. Obviously. If that wasn’t enough, you can follow Volkswagen’s latest character, Sluggy Patterson, on Twitter. How is this news? First, we love a good game of Punch Buggy. Second, we think it’s the first time an automotive company has made an ad featuring violence caused by the brand. Third,...
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I see what you did there. According to Jalopnik.com, BMW advertisers in Hong Kong took advantage of an Audi dealer’s storefront by hanging a large-format ad for the all-new 5-Series. The two German luxury carmakers have a history of one-upmanship with regards to advertising, and we’re not surprised given the highly competitive, put-LEDs-on-everything segment. We...
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