Chrysler has partnered with Michigan-based clothing manufacturer Carhartt on a special-edition 200 S sedan. This 2013.5 model is meant to represent blue-collar values and hard work, just like the two companies involved in its creation.
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The latest and final installment in the Batman trilogy entitled ‘Dark Knight Rises’ is set to come out next month, and Chrysler is preparing for the launch with it’s newest slogan, ‘Imported from Gotham.’
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Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide. The matter, which will go to mediation on March 27, stems from a dispute between Chrysler and clothing maker Pure Detroit. The two...
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It’s time to update your look with a few of the new items from Chrysler’s “Imported from Detroit” collection. Boasting fresh new graphics, these new items include clothing, outerwear, hats, tote and messenger bags and some stuff for the kids too. Everything in the collection was made in America and all are adorned with the...
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We’ve all seen them. The “Imported from Detroit” ads that Chrysler is flooding the market with. Some people think it is a clever way to gain favor with Chrysler’s home audience, others simply do not like the ads themselves. Nomatter how you feel about them, one thing is clear – they are kind of misleading. A recent...
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The famous ‘Imported from Detroit’ Super Bolw ad staring rapper Eminem featuring the new Chrysler 200 was very successful for the automaker, and Chrysler is hoping to further this with yet another musical tie-in. Building on this success, the Chrysler brand and Eight Mile Style, a Detroit-based publisher of Eminem compositions, have partnered to release a...
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Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker. In early June, 8 Mile Style,...
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A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products. U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor...
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In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity. The ad took home Best Direction, Best Use of Music, Best Script...
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Dr. Dre be the name, still running the game. Chrysler‘s “Imported From Detroit” campaign has propelled beyond Detroit, stopping by in Portland, Oregon (with Detroit Lions defensive tackle Ndamukong Suh) and New York City (with menswear designer John Varvatos). Now Chrysler comes straight outta Compton Los Angeles with Dr. Dre and the new 300S with Dre’s signature...
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Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant. Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the...
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Needless to say, Chrysler brass weren’t too impressed, with this unofficial idea and have now put the kybosh on the campaign, fearing that it will detract from their original slogan and cause confusion among buyers.
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The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo. The line of products is adorned with the new logo that the company says “represents the hardworking spirit...
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Now that Eminem has made both Detroit and driving a Chrysler cool again, the automaker is capitalizing on the new found popularity that its Super Bowl ad has delivered. You can now own your very own “Imported From Detroit” T-shirt, courtesy of Chrysler. Even if you’re not really from the Motor City, you can still...
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