Ariel hopes it will be the fastest accelerating supercar on the planet.
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Some cars are basically race cars for the street.
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Future Ariel Atom models may be hybrid or even all-electric.
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The first official Ariel Atom V8 scale model has been introduced.
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Very few automotive enthusiasts would argue that lightweight cars aren’t fun to drive.
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Mostly known for its blisteringly quick Ariel Atom, the British automaker is changing things up with its latest vehicle.
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Ariel, the gang behind the Atom open wheel sports car, is aiming to make the vehicle even lighter.
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Driving an Ariel Atom is probably about as exciting as riding the world’s fastest roller coaster having never been to an amusement park before. Unfortunately, the Atom’s admission price is an awful lot higher than going to Six Flags.
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The Ariel Atom is one of the world’s greatest machines, offering unprecedented performance and sheer driving exhilaration. McDonald’s on the other hand, is one of world’s greatest fast food chains, offering cheap and arguably tasty food at budget prices. What happens when you combine the two while a camera is rolling? Hilarity ensues. Apparently this...
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Ariel might be a small, British sports car manufacturer, but it has made a big impact with its Atom sportscar. This minimalist two-seater has won the approval of not only the motoring press, but also with its customers, who see it as the ultimate in no-frills motoring. Some even call it a four-wheel motorbike. Now...
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Spec Racing classes are touted as one of the best ways to find out who the best driver really is – with identical machinery, talent should be the only thing separating the heroes from the zeros, and most spec classes feature slower cars like Miatas, Porsche 944s and BMW E30s to let driving skill take the...
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Apparently to some, the stock performance of Ariel’s Atom 3 300 isn’t enough. Wimmer RS has decided to provide an answer to that market segment by enhancing the Atom’s performance to 340-hp and 280 ft-lbs of torque. Considering that this Atom rendition uses a turbocharged Honda powerplant, it isn’t hard to believe an extra 40-hp...
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Epson printers wanted to see if it’s new wi-fi printer could beat an Ariel Aton around Britain’s Rockingham Circuit. Of course, the term “beat” is used loosely, since the printer only needed to print out a map of the circuit, designed by Epson, while the Atom had to physically navigate the track. As you can...
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