Older Drivers Most Likely to Buy a New Car: Study
According to a new study, the 55-to-64-year-old age group is most likely to purchase a new car.
baby boomers
Baby Boomers Buy Lots of Cars, Millennials Don’t
While automakers are targeting younger demographics with flashy marketing campaigns, they ought to be appealing to more adult sensibilities because baby boomers make up more than half of the car buying market today.
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