BMW is preparing to shake up the entry-level luxury segment and they’re going to do it with front-wheel drive.
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Breaking away from old trends, BMW is working on bringing a FWD 1-series to market, and it will probably debut at the 2012 Paris Auto Show next month.
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The upcoming lineup of front-drive “small premium” BMWs will will share the 1 Series badge with their RWD counterparts. According to a report by AutoCar, the new models, which will share the same underpinnings as the next-generation MINI Cooper, will also be hatchbacks and are likely to be offered in both 3-door and 5-door trim....
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They don’t call BMW the “ultimate driving machine” for nothing. Or do they? According to a new statistic released by BMW, the company’s rear-drive performance philosophy might not be all that important to buyers. Or at least buyers of the entry-level 1 Series. In a recent conference call, BMW CEO Norbert Reithofer said that 80...
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So far we have heard several reports of a new front-drive model from BMW, but now comes confirmation from BMW CEO Norbert Reithofer. “There will be front-wheel-drive BMWs in the smaller vehicle classes in the future,” said Reithofer during a press conference about the German automaker’s finances. The architecture will actually be both front-drive and...
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