However, there are signs that Honda is trying to re-capture the “je ne said quoi” that marked the company and its products a generation ago. It’s new North American development boss, Erik Berkman, who spearheaded the introduction of the popular 2004 Acura TL, is putting together a plan designed to help Honda restore its reputation.
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Whether a production version of the Concept will materialize outside China’s borders remains to be seen, though in this age of increasingly global automotive product plans, we wouldn’t be surprised if it does.
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In Honda’s case it also helps squeeze more money out of its small cars, which are relatively popular with buyers in Canada, yet traditionally far less profitable than larger models.
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Exactly what features this new ‘hot’ Civic will incorporate remains to be seen, though expect suspension and styling tweaks, standard six-speed manual gearbox and a uniquely tuned four-cylinder engine.
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The recall affects 2006 to early 2010 Fit subcompacts, plus in the US, the company is also recalling some 80,111 CR-Vs from the 2006 model year for similar problems.
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However supplies of bread and butter models such as the Civic and Accord remain low, with most current inventory currently comprising of traditionally slower selling vehicles
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In fact some people have done incredible things to prove their loyalty to the brand. Examples include getting Honda tattoos, requesting special ‘Honda’ haircuts, even carving the company logo on their front lawn.
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This follows on from news that shipping of Honda components destined for factories outside of Japan was to resume on April 4.
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With the Tokyo Auto Salon just around the corner, Honda Motor Co. has announced its star lineup for this year’s show. For 2011, Honda will be putting the spotlight on Honda Access Corporation*2, the company’s in-house aftermarket parts manufacturer. Showcasing what they’re all about will be the TS-1X, based on the new CR-Z. In addition...
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The problem is being blamed on faulty calibrations on machinery used to torque the bolts at the factory. In total 10, 823 Accords and Pilots are affected by the recall and notified owners are urged to contact their local Honda dealer
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