Automakers who are resistant to new tech seem to have fewer problems, ie Toyota and Lexus.
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The initial quality of vehicles coming from Korean automakers is up while Japanese brands are under performing according to the J.D. Power 2015 U.S. Initial Quality Study.
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Four different brands have managed to capture four J.D. Power Initial Quality awards for their vehicles.
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However, there are signs that Honda is trying to re-capture the “je ne said quoi” that marked the company and its products a generation ago. It’s new North American development boss, Erik Berkman, who spearheaded the introduction of the popular 2004 Acura TL, is putting together a plan designed to help Honda restore its reputation.
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And despite teething troubles, Mulally remains convinced that the technology is the way forward; currently, Ford is working on plans to make it standard in all Lincoln vehicles and incorporated in some 80 percent of Ford branded products by 2014.
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According to Eric Nobel, of the Orange, California based consulting firm The Car Lab, both Honda and Toyota are losing ground because their products haven’t been competitive in crucial market segments since the first half of the last decade.
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