American Honda has revealed that it’ll be restructuring its U.S. operations to help further differentiate the Honda and Acura brands.
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Honda has made history, becoming the first overseas automaker to export more vehicles built in America than it imports from Japan.
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The last time another car out-sold the Honda Civic in Canada, Hanson’s “MMMBop” was topping the charts and “Titanic” was making a splash in theaters.
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Honda President and CEO Takanobu Ito delivered a mid-year speech yesterday to outline upcoming products and the company’s goal to double it’s car sales by 2017.
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Back in January, Honda targeted 1.02 million in vehicle sales for the 2012 year in the US, but the Japanese automaker is now optimistic that it’ll sell almost 1.3 million units this year.
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According to Honda CFO Fumihiko Ike, vehicles made in Japan and exported to America for sale are currently “losing money.”
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The United States is a huge market for Honda, hosting roughly one in two sales for the Japanese automaker, a fact that Volkswagen wants to change sooner rather than later. Volkswagen CEO Martin Winterkorn admits openly that Honda was a “…role model for us for many years once,” but now that VW has come into...
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The news is welcome relief for dealers, whose supply of smaller cars was running desperately low in some cases, nevertheless, Mendel re-iterated that dealers still needed to be aggressive on the sales and marketing front to move metal, even if stockpiles are returning to normal levels.
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