According to Eric Nobel, of the Orange, California based consulting firm The Car Lab, both Honda and Toyota are losing ground because their products haven’t been competitive in crucial market segments since the first half of the last decade.
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The news is welcome relief for dealers, whose supply of smaller cars was running desperately low in some cases, nevertheless, Mendel re-iterated that dealers still needed to be aggressive on the sales and marketing front to move metal, even if stockpiles are returning to normal levels.
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The first American built Honda car rolled of the line in 1982, and 28 years later, Honda has finally reached a significant milestone in North America, building more cars in the United States than in Japan. From April to June of 2010, Honda built 236,819 vehicles in America while producing 236, 559 in Japan. American...
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