Rumors have been swirling for quite some time now that Laura Soave, arguably the person responsible for bringing Fiat back into the U.S. market, would be replaced as the head of the Fiat brand in North America. Well the news is official now, with a press release being sent out moments ago confirming Soave’s exit...
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Sales targets for the Fiat 500 were set at an ambitious 6,000 units per month, and surprise surprise, the car isn’t meeting them. This might be due to the fact that it’s a subcompact, foreign branded car in a market where gasoline is (relatively) cheap and large vehicles reign supreme. Or it could be the...
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Shares in Fiat fell on Tuesday as a result of reports that North American sales of the 500 would fall short of the company’s target. Fiat shares fell 4.26 percent Tuesday as investors grew worried over what CEO Sergio Marchionne said regarding the great opportunities the Italian brand would have in America.Laura Soave, head of...
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American consumers buying the Fiat 500 are choosing pricier packages and customized options. The mid level Sport ($17,500) model accounts for almost half of the model’s sales in the first five months of the Italian brand in the U.S. The top level Lounge ($19,500) model represents 20 percent of sales which features bigger wheels, leather seats,...
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