To kick off the Nurburgring 24 Hours this year, Michael Schumacher climbed back into the cockpit of a Formula 1 race car, this time the 2011 Formula 1 Silver Arrow from Mercedes-Benz.
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Michael Schumacher may be retired from Formula 1 racing, but that’s not stopping the new Mercedes-Benz ambassador from climbing back into the cockpit of an F1 car.
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After retiring from Formula One for the second time, Michael Schumacher has teamed up with Mercedes-Benz for the long haul as an ambassador for the brand, helping develop future technologies for the German automaker’s road car division.
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After a less-than-glorious return to the sport, seven-time Formula One world champion Michael Schumacher has announced his retirement from the pinnacle of motorsports.
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Formula 1 is a lucrative career no matter how you place. It’s even more so if you’re a seven-time World Champion. In fact, according to a new list released by the Sunday Times, Michael Schumacher has earned a total of $823 million during his career that has stretched from the Benneton team back in 1991...
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When it comes to the pinnacle of motorsports, things get very expensive and very complicated at Formula 1. A Formula 1 steering wheel, a tiny carbon fiber control panel that places every electronically adjustable parameter of a Formula 1 race car into the palm of the driver’s hands, can cost $50,000 alone. With more buttons, toggle...
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This weekend’s Melbourne GP kicks off the 2012 Formula 1 season. After the third session of qualifying, Michael Schumacher displayed a return to form, qualifying 4th, well ahead of his teammate for Mercedes GP Nico Rosberg. Unfortunately, Schumacher’s Mercedes lost power out of turn 1 of the tenth lap, forcing an early retirement on an...
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Michael Schumacher had twinkly eyes when he got his new bike, or at least that’s what Daimler said in its press release. Whether or not that was true, Schumacher and Nico Rosberg are the two first people to own the new Smart ebike. They received them at the Circuit de Catalunya near Barcelona where we would like to imagine...
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Formula One drivers Michael Schumacher and Nico Rosberg helped Mercedes-Benz take the wraps off their new competitor for the German DTM touring car series, based on the Mercedes-Benz C-Coupe. Mercedes claims that the C-Class is DTM’s most successful entry, with 84 victories in 156 races and five driver’s titles. DTM is thought to be one of...
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We are already highly anticipating Michael Schumacher’s unveiling of the DTM AMG C Coupe at the upcoming Frankfurt Motor Show but now Mercedes has teased us with a video of the new car. Mercedes DTM driver Gary Paffett gives us some comments about the new machine in the video, building even more suspense to see...
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There’s no better way to get a rise out of the jaded automotive media and ensure a spot on the local network newscast than to have a genuine professional racing star introduce your new car at an auto show. And that’s just what Mercedes intends to do at the Frankfurt Auto Show next week, with...
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Despite a poor performance, rumors of retirement, and even a call to hang-up his racing gloves by former F1 Champ Niki Lauda, Michael Schumacher will be back competing at the pinnacle of motorsports next year. The seven-time World Champion’s return to F1 has been less than glamorous, with the Mercedes GP Petronas driver having failed...
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Niki Lauda, former F1 champion and a man who knows a thing or two about a comeback, is looking at Michael Schumacher’s own, and suggesting that it’s time for him to embrace retired life. Lauda mounted a comeback after retirement himself, back in 1982 after spending two years off the track. He didn’t do so...
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Seven time F1 champ Michael Schumacher may re-retire at the end of the 2011 racing season, despite a contract that extends a full year beyond that point. Schumacher first retired in 2006, only to return to the pinnacle of motorsports in 2009, driving for Mercedes-Benz. “I arrived at Mercedes with a specific task: not winning...
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Race car magnate Tom Walkinshaw has died at age 64 after being diagnosed with lung cancer. Walkinshaw began his career as a driver, and then established legendary firm Tom Walkinshaw Racing (TWR) in 1976, and contested European and Australian motor racing, with his team winning the Bathurst 1000 endurance race in 1985. TWR was also...
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So many luxury auto-brand watches, so little time. Making it even harder to settle on just one, Ferrari has just released its latest timepiece to the market – the new Ferrari Lap Time chronograph. With only 399 watches being made, you can expect the Lap Time to go fast. Featuring a black rubber strap, it’s...
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It’s hard to believe it’s been 16 years since Michael Schumacher stormed onto the scene. Seven Formula One championships later, you can own a piece of Schumacher and Formula One history… if you’ve got a couple million dollars lying around: $2.08 million to be exact. Schumacher’s first driver’s championship Benetton B194-8 is is now up...
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Michael Schumacher has apologized to Rubens Barrichello after nearly running him into a retaining wall at the 2010 Hungarian Grand Prix. The apology came via a text message, but the actual words were not released. Schumacher, who defended his actions despite a massive outcry, published a statement on his website saying he was “sorry” and...
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Michael Schumacher, 7 time Formula 1 world champion and current driver for the Mercedes GP team, has always come under fire for his less-than-graceful attempts at punting his rivals off the track. His latest effort to pass former team mate Ruebens Barichello and subsequently s put him into the wall have inspired a new round of...
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When seven-time Formula One World Champion Michael Schumacher announced his return to motorsports, fans rejoiced and Mercedes was thrilled to have the best-known name in racing on its payroll. Since then, it’s been one disappointment after another, with the legend even being one-upped by his less-experienced team-mate Nico Rosberg. All this has led to rumors...
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Chances are, if you’re reading this, you will never even glimpse the top of the motorsports pyramid that Michael Schumacher was sucessfully climbed – 7 times over. But if you have roughly $745,000, you can own a well known piece of Michael Schumacher memorabilia – his Bugatti EB110SS. Before the Veyron, and having Volkswagen to subsidize them,...
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What’s the one car Michael Schumacher cannot pass? The official Formula One Safety Car, of course! That’s the riddle Mercedes-Benz’ Dr. Dieter Zetsche asked before introducing the SLS AMG F1 Safety Car at the Geneva Auto Show. The SLS AMG Safety Car then drove to the stage and its gullwing doors opened up to reveal...
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It’s not likely to help sell a single car, but Mercedes-Benz has just kicked-off a marketing effort in Europe for the new SLS AMG exotic which will help draw attention to the brand as a whole. Included in the new campaign, Mercedes asks the question, that with an engine, a cockpit and two wings, “Is...
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While 2009 was a tumultuous year for automakers, the worldwide economic crisis pushed the auto industry into the mainstream automotive media’s spotlight, making big automotive news stories even bigger. And while new products continued to be introduced, they garnered possibly even more attention that ever before. With that in mind, we thought we’d take a...
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