For the second year in a row, Toyota has been named Best Global Green Brand by Interbrand, a worldwide company that is devoted to brand management. This title is not just for car makers, as Toyota was competing with every other major global company.
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Ford announced the launch of a new campaign encouraging people to adopt a lifestyle devoted to environmental sustainability. The program includes a national electric vehicle education program, a multi-city tour, and finally the debut of a 10-film short documentary series. Ford’s documentary series, The Big SHFT: 10 Innovators Changing Our World, goes beyond the automotive sector...
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A new global survey from the international brand consultancy Interbrand, has named Toyota, the world’s greenest brand. The award was based on environmental performance coupled with public perception of a brand’s environmental sustainability. Data was collected from the world’s leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India. The report gave...
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Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,”...
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