As a part of Suzuki‘s ongoing push to drum up interest in the surprisingly good Kizashi sedan, the Japanese automaker teamed up with Road & Track to build a Bonneville Salt Flats racer. Thanks to engine builder Richard Holdener and the fearless driving skills of R&T editor Sam Mitani, Suzuki got the record it was...
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With sales falling 75 percent since their record-setting year in 2007, Suzuki has taken the drastic measure of buying out 50 of its worst performing stores in the United States. Since 2007, when Suzuki sold just over 100,000 cars, the brand has gone from 486 franchises to 300. Most dealers are selling just five cars...
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Hyundai may have created a lot of buzz with its Pikes Peak record attempt this year but it was Suzuki (yes, Suzuki) that climbed the hill the fastest. Even more surprising is the fact that Suzuki driver Nobuhiro “Monster” Tajima won the race for the fifth straight year, setting a dominant pace that put him...
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Fancy yourself a bit of a social media guru? In need of some new wheels? If either of these apply to you then you’re certain to enjoy Suzuki‘s innovative new social media marketing campaign, called the Suzuki AllPoints Rewards Points & Sweepstakes Program. The way the program works is that users sign up and are...
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Porsche was the big winner for July 2010 sales, moving 75% more cars than in July 2009, with Hyundai/Kia, Jaguar/Land Rover and the Big Three all making solid gains. Japanese auto makers bore the brunt of the market, with Toyota and Honda losing a bit of market share, while Suzuki took the dubious title of...
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Road & Track magazine is helping prep a Suzuki Kizashi to attack two land speed records at the Bonneville Salt Flats. In conjunction with master race car builder Richard Holdener, the team from R&T will attack the naturally aspirated Gas Coupe class, as well as the turbocharged Blown Gas Coupe category. The naturally aspirated record...
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Volkswagen is looking to expand its 19.9% stake in Japanese automaker Suzuki by an additional 10 percent reports Automobile Magazine. The reasons for the larger share aren’t entirely clear, with possible reasons being increasingly shared products between the two automakers. We’ve already heard that Volkswagen intends to rebadge Suzuki models as VWs in some emerging...
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Suzuki is so confident that you will like their new Kizashi sedan, that they are offering customers $250 if they test drive a Kizashi and then purchase one of its rivals. Included in the offer are the four-cylinder versions of the Honda Accord, Toyota Camry, Mazda6, Ford Fusion, Nissan Altima or Chevrolet Malibu. Curiously, the...
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Suzuki has issued a recall for its new Kizashi mid-sized sedan. A recall is never a good thing, particularly for a brand like Suzuki that is struggling to find a foothold in the U.S. market. It’s even worse when it’s for the bran’s all-new model – which by all accounts has received glowing reviews. According...
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With plenty of lead up to its introduction at the 88th annual Pikes Peak Hillclimb, the Rhys Millen Racing Hyundai Genesis PM580 didn’t deliver on any of its promises and instead was overshadowed by the Suzuki of Nobuhiro ‘Monster’ Tajima. Rhys Millen had set out to break the 10 minute barrier on the treacherous mountain...
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One day after spy photos of the new Suzuki Swift were captured, Suzuki has released official shots of their new MINI-rivaling subcompact, and the car looks great, despite it being more of an evolution than a clean-sheet design. The car is slightly long, lower and wider and weight has been reduced, though Suzuki didn’t specify...
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The 2011 Suzuki Swift has been spied on the Nurburgring in full camouflage, but now, uncovered examples have been spotted on a transport truck in Hungary, giving us a closer look at the car’s styling. Only the rear was visible, but it’s safe to say that the design is an evolution of the current Swift’s looks....
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Suzuki engineers have been hard at work testing the upcoming next-generation Swift subcompact, recently completing a series of runs on Germany’s famed Nürburgring. No official info is known about the car yet but it is expected to grow slightly – especially as Suzuki is reportedly planning to bring the model back to the North American...
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Like the Frontier, the problem stems around potentially weak welds on the lower front ball joint collars that could come apart, affecting vehicle handling and alignment.
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Customers who purchase a new 2010 Equator, will be eligible to receive a stored-value debit card for fuel.
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When it comes to modified imports, Suzuki isn’t the first name that pops into your head. But Road Race Motorsports, a California based Suzuki tuner, decided that the Kizashi was due for some upgrades, and the end result is a car that has transitioned from mild-mannered sports sedan into something entirely different. Road Race Motorsports’...
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Suzuki has released full details and images of its new Kizashi Sport model ahead of the car’s debut at the New York Auto Show. The new mid-size sedan from the Japanese automaker is already quite handsome, but in Sport trim it’s a real looker. Sport models get a new front fascia with chrome accents and...
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It is now becoming apparent how Volkswagen’s partnership with Japanese automaker Suzuki and it’s plans to become the world’s largest automaker are intertwined. Outlined in a VW employee newsletter is an interview with VW board member Detlef Wittig, who says that the German automaker will rebadge Suzuki models as Volkswagens. The vehicles could then be...
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Despite competition from Tata, known for building the world’s cheapest car, Suzuki has no plans to compete head-to-head with the Indian automaker. Currently Suzuki has a stranglehold on emerging markets like India, but Tata is looking to take a chunk of that with the Nano, which undercuts the already inexpensive Suzuki models. Slamming the Indian-made...
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Suzuki is looking to get back into the U.S. auto market in a big way and to do so it launched the Kizashi mid-size car last year to compete with hallmarks like the Toyota Corolla and Honda Accord. Initially offered with only a 4-cylinder, Suzuki doesn’t want anyone walking away from its dealerships wanting for...
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HKS Kansai Service, a workshop in Japan that is part of the HKS group, had an impressive display of vehicles and products showing off their tuning prowess. Included among them were a previous-generation Skyline R34, a brand new R35 GT-R and EVO X. And let’s not forget the least of the cars on display, a...
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A week ahead of the Detroit Auto Show, New Delhi’s Auto Expo is increasingly becoming a big deal – especially in regards to small cars. With India likely to become one of the world’s largest markets, automakers are eager to get their foot in the door. One manufacturer that already has a huge presence in...
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Before Mazda solidified its deal to buy up a 20 percent stake in Suzuki earlier this week, it was considering adding a different Japanese automaker to its lineup. A report in Automobile magazine dissects the decision by VW and why it eventually didn’t go with Mazda, which is now almost completely independent of Ford. Despite...
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Months of rumors and a more credible report yesterday have culminated in the official news that Volkswagen will take a 20 percent share in Japanese automaker Suzuki, worth $2.5 billion. Volkswagen has its sights set on becoming the world’s largest automaker and with Suzuli’s small-car expertise, it hopes to make a large expansion into developing...
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