After auctioning off the first gold Nissan GT-R for $193,000 with the proceeds benefitting Usain Bolt’s charity, the Japanese automaker has handed the keys to a brand new 2014 Nissan GT-R for Mr. Bolt to enjoy himself.
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Capping off the Nissan booth at the 2013 Detroit Auto Show, Nissan “director of excitement” Usain Bolt’s gold GT-R sat almost unnoticed.
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An online auction for a one-off ‘Bolt Gold’ Nissan GT-R has finished, and the car along with some singed memorabilia from the world’s fastest man, Usain Bolt, fetched $193,191.
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A special 2014 Nissan GT-R painted “Bolt Gold” is being auctioned off to benefit the Usain Bolt Foundation.
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Nissan announced a partnership in June with Olympic gold medalist Usain Bolt – the world’s fastest man.
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The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan.
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