Heading to the 2012 Los Angeles Auto Show is the Nissan Hi-Cross Concept, a compact crossover we originally saw earlier this year at the 2012 Geneva Motor Show.
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The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan.
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Other ads for the future taxi play on Nissan’s larger overall marketing strategy, which emphasizes “innovation for all.” Examples include “innovation for NYC, “the cab that goes to the corner of innovation and cool” and “the future of the auto industry? We’ll take you there.”
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Utilizing a development of Nissan’s new Hybrid Electric Vehicle (HEV) drivetrain, the Hi-CROSS combines a 2.0-liter gas four-cylinder engine with an electric motor and compact lithium ion battery system. The result is said to provide the performance of a 2.5-liter motor with the fuel economy and emissions of a much smaller engine.
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Getting back to the present, Infiniti (despite assembling the goliath QX SUV in the US for a time) currently doesn’t build any vehicles outside Japan, though Andy Palmer, executive vice president for the brand said recently that,”as cars come up for renewal, generally they’re being relocated in a function of where the majority of sales...
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However those plans, which reportedly would have seen a revamped Titan rolled out in 2013 have now been pushed back at least a year.
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Nissan engineers also claim that the torque curve on this new drivetrain is almost identical to the V6, which means plenty of low and mid-range grunt; something a number of Nissan’s North American offerings have been known for over the last decade.
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